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Walmart Foundation Awards $100,000 to Bolster Services for Disadvantaged Children in Philadelphia Area


Michal & Amy: Cradles to Crayons Executive Director Michal Smith and Walmart Director of Operations Amy Corso announce the Walmart Foundation’s $100,000 grant to Cradles to Crayons.

The grant to West Conshohocken-based Cradles to Crayons (C2C) will help the organization provide essentials like clothing, toys and school supplies to low-income and homeless children throughout the Philadelphia area.

Conshohocken, PA. As part of Walmart’s commitment to improving the health and wellness of Philadelphia-area youth, the Walmart Foundation today awarded a $100,000 grant to Cradles to Crayons (C2C), a West Conshohocken-based nonprofit that provides clothing, shoes, school supplies, toys and more to low-income and homeless children in Philadelphia and the four suburban counties.

During a special grant presentation Tuesday morning, C2C officially dedicated the Walmart Welcome Wall, an integral part of the organization’s 17,000 square foot Giving Factory.  After the presentation, forty Walmart associates  participated in a day of service in the Giving Factory by sorting, inspecting, cleaning and processing some of the thousands of items waiting to be distributed to children in Philadelphia and the surrounding suburbs.

Michal & Amy: Cradles to Crayons Executive Director Michal Smith and Walmart Director of Operations Amy Corso announce the Walmart Foundation’s $100,000 grant to Cradles to Crayons (C2C) as a crowd of Walmart associates and C2C volunteers gathers before participating in day of service at C2C’s Giving Factory.

“Cradles to Crayons could not be more thankful for the Walmart Foundation’s kindness,” said C2C executive director Michal Smith.  “Nearly one out of every four Philadelphians lives in poverty – a number which includes roughly 130,000 children.  There is an acute need for Cradles to Crayons’ services in the City and throughout its suburbs.  We look forward to ensuring that the Walmart Foundation’s generous grant prepares thousands of children throughout the region with the vital supplies to succeed in life.”

“The Walmart Foundation is committed to positively impacting the lives of young people in the communities we serve,” said Amy Corso, Director of Operations for Walmart.  “Cradles to Crayons has a very special mission – providing children with the essential everyday things they need to feel safe, warm, and ready to learn.  The amount of volunteerism and level of enthusiasm C2C inspires are treasures to the Philadelphia area, and we are proud to have such an admirable local partner.”

The grant will supplement Cradles to Crayons’ efforts to collect and process essential everyday items like clothing, shoes, books, toys, coats, school supplies and baby equipment, then distribute personalized packs of those items to children in disadvantaged situations throughout the Philadelphia area.  In 2010, C2C hosted 9,095 volunteers and worked with nearly 450 social-service partners to serve 25,424 children in the City and four surrounding counties.  Since its inception in 2006, the organization has served more than 50,000 Philadelphia-area youths.

Amy Corso: Walmart Director of Operations Amy Corso discusses the Walmart Foundation’s $100,000 grant to Cradles to Crayons with an audience of Walmart associates and C2C volunteers and staff.

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About Cradles to Crayons

In addition to providing everyday essentials to tens of thousands children throughout the Philadelphia area, Cradles to Crayons engages adults and children of all ages in meaningful, tangible volunteer service at their warehouse, known as The Giving Factory, and in local communities.  To learn more about Cradles to Crayons, or to sign up to volunteer or donate new or gently used items for children, visit their website, www.cradlestocrayons.org.

About Philanthropy at Walmart
Walmart and the Walmart Foundation are proud to support the charitable causes that are important to customers and associates in their own neighborhoods. The Walmart Foundation funds initiatives focused on education, workforce development, economic opportunity, environmental sustainability, and health and wellness. From Feb. 1, 2009 through Jan. 31, 2010, Walmart and the Walmart Foundation gave more than $512 million in cash and in-kind gifts globally, $467 million of which was donated in the U.S. To learn more, visit  HYPERLINK “http://www.walmartfoundation.org” www.walmartfoundation.org.